My Higher Education Marketing Presentations... Conference or Campus

Bring a highly rated marketing presentation to your conference or campus!

Plan now to attend a higher education marketing event in 2013. Share questions and answers with people like yourself who are building a competitive edge in enrollment or advancement marketing. Looking forward to meeting you soon.
  • For stronger engagement, sponsor a presentation on your campus or at your conference.
  • Any topic below travels to your campus. Video tape for continued use at no extra cost. Call 248-766-6425 or email to bob@bobjohnsonconsulting.com
Review and download more than 70 top-rated higher education marketing presentations online at my SlideShare site. Topics include mobile marketing, social media marketing, web analytics, online recruitment communications and more.

Higher Education Marketing Presentations in 2014
  • March 27-28, Denver: "Writing Right for the Web: Focusing on Student Recruitment," Academic Impressions conference to help you increase the marketing strength of your student recruitment efforts for residential, adult, and online students.
  • April 1, Philadelphia: "Critical Online Steps to Boost Enrollment: Speed, Simplicity, and Top Task Completion." An eduWeb Master Class.
  • June 25-27, Orange County, CA: "Building a Strategic Recruitment Communications Plan," an Academic Impressions ConferenceReview the agenda and register here.
  • July 23-25, Chicago: "Affordability vs. Financial Aid: Crafting a New Student Recruitment Message," and a pre-conference workshop, "Essential Keys to Successful Online Recruiting: Speed, Simplicity, and Top Task Completion," ACT Enrollment Planners Conference.
  • August 4-6, Baltimore: "Advertising Online: Strategy & Tactics for Recruitment Success," an eduWeb 2014 pre-conference workshop.
  • November 10-13, Austin: AMA Symposium for the Marketing of Higher Education," pre-conference tutorial: "Digital Marketing Strategy: Building Brand Strength and Enrollment."

Higher Education Marketing Presentation Events in 2013

Energize people on your campus with an on-site presentation.


32 campus presentations for online marketing and communications:
  • California Western School of Law
  • Dominican University
  • East Stroudsburg University of Pennsylvania: 2008, 2010 and 2011
  • Eastern Michigan University
  • Embry-Riddle Aeronautical University
  • Fielding Graduate University
  • Fordham University
  • Iowa State University: 2009 and 2010
  • Minnesota State Colleges and Universities (web seminar)
  • New Jersey Higher Education Student Assistance Authority
  • Northern Arizona University
  • Northwood University
  • Slippery Rock University
  • Spelman College
  • Stonehill College
  • St. Edward's University
  • University of California — Davis, Agricultural and Natural Resources Division
  • University of Georgia
  • University of Houston — Clear Lake
  • University of Maryland, Baltimore County
  • University of Minnesota, School of Public Health 
  • University of Missouri: 2006 and 2008
  • University of Nebraska — Lincoln
  • University of Notre Dame
  • University of St. Thomas 
  • University of Waterloo
  • Wright State University
  • Xavier University
Email me at bob@bobjohnsonconsulting.com or call me at 248-766-6425 to start increasing your online marketing power with an on-campus presentation.

Presentations from 2012

  • May 8-10, Philadelphia, PA: J.Boye Philadelphia2012 Web and Intranet Conference, tutorial on "Digital Marketing Strategy for 2015 and Beyond."
  • May 24-25, Atlanta, GA: Academic Impressions, "Writing Right for the Web: Improving Your Web Content."
  • July 11-13, Chicago, IL: ACT Enrollment Planners Conference: "Digital Marketing Strategy" pre-conference workshop and "Improving Search Optimization for Academic Programs."
  • July 30-August 1, Boston, MA: eduWeb2012: "Digital Marketing Strategy" pre-conference workshop and "Top Task Website Design" regular session on Tuesday.
  • October 30, November 1: Academic Impressions Webinar:"Writing Right for the Web."
  • November 11-14, New Orleans, LA: AMA Symposium for the Marketing of Higher Education: pre-conference tutorial on Digital Marketing Strategy.

Presentations from 2011

  • January 20, Fort Lauderdale, FL: NAGAP Winter Institute for Advanced Graduate Professionals: "Social Media and Mobile Marketing: Recruitment Strategy Opportunities." Download from SlideShare.
  • January 26, Magna Publications Online Seminar: "6 New Essential Elements in Web-Based Marketing." Buy the video recording here.
  • March 31-April 1, Education Dynamics Carol Aslanian Conference: Converting Credits to Degrees: 38 Million Adults to Recruit, Chicago, Il, "Creating (or Re-Creating) an Adult-Friendly Website."
  • May 3-5, J.Boye Conference Philadelphia 2011, Pre-conference "Mobile Communication Challenges in Higher Education" Tutorial & conference presentation, "Susquehanna University: Achieving a 90% Positive Website Rating."
  • May 19, May 26: Academic Impressions Webinar: "Writing Right for the Web: Social Media, Mobile, and Traditional Sites."
  • June 8-10, SUNY CUAD Annual Conference, Saratoga Springs, N.Y. A "core faculty" person for marketing issues on mobile marketing in higher education and strong marketing features of a university website with a 90 percent positive by future students and parents.
  • July 20-22, ACT Enrollment Planners Conference, Chicago, IL: Pre-conference workshop: “Mobile Marketing and Student Recruitment: What’s Hot and What’s Not in 2011” and regular conference session, “Explore a 90% Positive Website Rating by Future Students & Parents.”
  • July 26-27, Academic Impressions Conference, San Diego, CA: "Writing Right for the Web: Improving Your Institution's Web Content."
  • July 28-29, Carol Aslanian - Education Dynamics: Marketing Graduate Programs to Working Adults, New York, NY. "Best Adult Recruitment Websites" and "Mobile Marketing."
  • August 1-3, eduWeb2011, San Antonio, TX: Pre-conference workshop: “Mobile Marketing in Higher Education: Challenges and Strategies for 2011.”
  • September 28, Magna Publications Online Seminar: "Top Task Completion: The Key to Higher Education Marketing in the Mobile Era." Buy the webinar recording here.
  • October 11-14, Australian International Education Conference, Adelaide: Workshop on "Going Mobile: New Strategies to Promote Your Institution." View and download the presentation slides from SlideShare.
  • October 20-21, Carol Aslanian - Education Dynamics Seminar, Chicago, IL: Marketing Online Programs. My presentation on "Academic Programs and Search Optimization" is online on SlideShare.
  • November 6, AMA Symposium for the Marketing of Higher Education, Chicago, IL: Pre-conference tutorial, "Mobile Marketing in Higher Education: Getting Ready for 2012 and Beyond."
  • November 8-10, J.Boye Aahus11: Knowledge Sharing for Digital Decision Makers, Aarhus, Denmark: Tutorial on "Top Task Design: The Key to Integrating Content Strategy for Mobile and Traditional Websites" and "Websites & Brand Strength: A Guide to a 90% Positive Customer Rating."
  • December 6, 8: Academic Impressions Webinars: "Writing Right for the Web: Social Media, Mobile, and Traditional Sites."

Presentations from 2010

  • February 2, East Lansing, MI: ACT Michigan Annual Conference, "Social Media in the Marketing Communications Mix." Online at SlideShare.
  • April 7, Magna Publications Online Seminar: “Web Analytics for Enrollment Success.”
  • April 20, Academic Impressions Webinar: "Writing Right for the Web."
  • May 4-6, J.Boye Philadelphia2010, Philadelphia, PA. "Perils, Pitfalls, and Pleasures: Moving Print Publications to Life Online" with Bates College case study by Jay Collier. Online at Slide Share.
  • June 3-4, Education Dynamics Aslanian Conference, Marketing to Adult Students, Chicago, IL "Adult-friendly Websites: A 'Best of the Best' Review" is online here and "Web Analytics for Recruitment Success is online here."
  • July 21-23, ACT Enrollment Planners Conference, Chicago, IL Pre-conference workshop, "'Mobile in the Marketing Mix': Myth and Reality for 2010 and Beyond" and conference session: "International Student Recruitment: Best Practice Website Features." See the international student recruitment workshop at www.slideshare.net/bestbob
  • July 26-28, eduWeb2010, Chicago, IL Pre-conference workshop on mobile marketing and regular conference presentation on "Building Your Brand Online: Top Higher Education Websites" are online now at www.slideshare.net/bestbob
  • July 29, Education Dynamics Aslanian Conference, Marketing to Graduate Students, New York, NY at the Harvard Club.
  • September 22, American Marketing Association: "Mobile Marketing: Strategy Challenges for Advancement and Enrollment."
  • October 28-29: Education Dynamics Aslanian Conference: Marketing Online Programs, Washington, D.C.
  • November 7, American Marketing Association Symposium for the Marketing of Higher Education, San Diego, CA, Mobile Marketing Tutorial Workshop on Sunday and Advanced Marketing Session on social media marketing.
  • December 9, Academic Impressions Webinars, "Writing Right for the Web: Social Media, Mobile, and Traditional Sites."

Presentations from 2009

  • January 27-28, Columbus, Ohio: ACT Conference, "Surviving in a New World: Social Media and Web Communications."
  • February 17, Webinar: Innovative Educators, "Key Website Features for Better Adult Student Recruitment."
  • March 30, Webinar: Academic Impressions, "Writing Right for the Web."
  • June 4-5, Chicago, IL: Aslanian Group, Web Marketing to Adult Students: "Writing Right for the Web" and "Using Adult Friendly Social Media in Marketing."
  • June 10, Lake Placid, NY: SUNYCAP, "Imaging the Impossible: Recruitment Communications without Paper" keynote and "Writing Right for the Web."
  • June 15, Orlando, FL: Career College Association: “Anatomy of a Student Community,” Google-hosted panel discussion participant for online student recruitment.
  • June 21-25, San Antonio, TX: College Sports Information Directors of America, Annual Conference: "Writing Right for the Web."
  • June 30, July 8, Webinar in 2 Parts: Innovative Educators, "Student Recruitment in an Online World: Communicating with College Bound High School Students from First Web Search to Final Enrollment."
  • July 15-17, Chicago, IL: ACT Enrollment Planners Conference: "Student Recruitment in an Online World: Creating a Recruitment Communications Plan in a World without Paper: 2009 Update" (Pre-conference workshop) and "Rating Higher Education Websites: The Student Experience."
  • July 20-22, Chicago, IL: eduWeb 2009: "Student Recruitment in the Online World: Communicating from First Web Search to Final Enrollment" (Pre-conference workshop).
  • July 29, Webinar: Magna Publications: "Crafting a High Impact Recruitment Website."
  • August 11, Webinar: Magna Publications: "Social Media Marketing."
  • October 26-27, Madison, WI: University of Wisconsin System, Adult Student Recruitment & Retention Conference: "Key Website Features for Adult Student Recruitment."
  • October 21-22, Chicago, IL: Aslanian Group Seminars: Competing for Adults Students, “Branding and the Web: The Value of Your Official Website in the Social Media Era.”
  • November 3-5, Aarhus, Denmark: J. Boye International Conference: Aarhus09, “Improving Higher Education Websites: Lessons from the Student Experience.”
  • November 15-18: Boston, MA: AMA Symposium for the Marketing of Higher Education, Sunday afternoon 3.5 hour tutorial, "Marketing in a World Without Paper: Creating a Recruitment Communications Plan in an Online Future."
  • December 8, Web Conference, Academic Impressions: “Writing Right for the Web."

Presentations from 2008

  • February 11, London, ON: Colleges Ontario 2008 Conference: "Tech Talk: Are You Reaching Your Audience Effectively?"
  • March 7, Harrisburg, PA: College and University Public Relations Association of Pennsylvania: "Integrating Print, Web, and Email" and "Writing Right for the Web: Engage Your Visitors and Improve Your Search Engine Visibility."
  • March 25, Web Conference, Academic Impressions: "Writing Right for the Web."
  • April 8, Little Rock, AR: CASE District IV: "Search Engine Marketing" and "Marketing Communications and New Technology: Keys to Successful Engagement."
  • May 29-30, Chicago, IL: The Aslanian Group Spring Seminar: Adult Student Marketing: "A Marketer's Guide to Web Analytics"
  • June 3, Illinois Institute of Technology, Wheaton, IL: REACh Professional Development Day, "Using Technology to Attract and Recruit Adult Students."
  • July 9-11, Chicago IL: ACT Enrollment Planners Conference: "Student Recruitment in an Online World: Creating a Marketing Communications Plan in World Without Paper" and "Building and Borrowing from the Best: Crafting a Higher Impact Student Recruitment Website."
  • October 8, Web Conference, Customer Carewords: "Increase Engagement and Generate Higher Conversion on Your Website."
  • October 14, Web Conference, Academic Impressions: "Writing Right for the Web."
  • October 21, Jackson Hole, WY: National Council for Marketing and Public Relations, Western Region, "Online Marketing and Social Networks."
  • October 23-24, Boston, MA: Aslanian Group's Adult Student Enrollment Growth Conference: "Building Respect for Your Brand Online: Experience, Experience, Experience" and "Web Analytics: A Special Guide for Higher Education Marketers."
  • December 9, Eduventures Webinar. Panel participant for "Recruiting in a Digital Age: The Evolving Nature of Search." Eduventures provides a variety of research and consulting services.
  • December 14-16, Chicago, IL: CASE V Annual Conference, "Writing Right for the Web."

Presentations from 2007:

  • February 15, San Francisco, CA: University Continuing Education Association, "Online Marketing Boot Camp."
  • February 26, Austin, TX: University of Texas System, "Emerging Technologies: Communicating Tomorrow in the Internet World."
  • February 28-March 2, Boston, MA: Academic Impressions Conference on Integrating Brand Messaging Across Media, "Writing Right for the Web" and "Conducting a Communications Audit."
  • March 5, Web Seminar: Academic Impressions, "Writing Right for the Web."
  • April 3, Dallas, TX: CASE District IV: "Writing Right for the Web" and "Communicating in Today's World: the Challenge of Integrating Print, Web, and Email."
  • May 4, New York, NY: New York State Financial Aid Administrators Association, Tri-Regional Conference, "Writing Right for the Web" and "Financial Aid Websites: Top Features to Explore."
  • May 30-31, Chicago, IL: The Aslanian Group, Advanced Online Marketing: Recruiting Adult and Graduate Students in the Information Age. Presentations on Search Engine Marketing, How Adults Use the Web, and Creating Branding Impact on Your Website.
  • June 4, Charlottetown, Prince Edward Island: Canadian Council for the Advancement of Education National Conference: "Marketing Communications and New Technology: Keys to Successful Engagement."
  • June 14, Calvin College, Grand Rapids, MI: Council for Christian Colleges and Universities, Communications Conference, "Writing Right for the Web" and "Communicating in Today's World: The Challenge of Integrating Print, Web, and Email."
  • July 18-20, Chicago, IL: ACT Enrollment Planners Conference, "A Marketer's Guide to Better Search Engine Visibility" (pre-conference workshop) and "The Evolution of Publications in an Internet World."
  • July 22-24, Baltimore, MD: 2007 eduWeb Conference, Opening keynote presentation, "Marketing and the Web: Trends and Tribulations in Online Communications" and a post-conference workshop on "Simple Steps to Search Engine Success."
  • Download the "Marketing and the Web: Trends and Tribulations in Online Communications" presentation in PDF format.
  • September 24, Web Conference: Academic Impressions, "Improving Your Website to Engage Prospects."
  • October 1, Web Conference: Academic Impressions, "Writing Right for the Web."
  • November 11, San Diego, CA: AMA Symposium for the Marketing of Higher Education, 3.5 hour tutorial on "Writing Right for the Web: Key Steps to Engage Your Visitors and Increase Your Search Engine Visibility."
  • November 29-30, San Francisco, CA: The Aslanian Group: Recruiting and Retaining Adult and Graduate Students, "Key Website Features for Better
    Adult Student Recruitment Results."
  • December 5-6, Miami, FL: The Aslanian Group: Everything Online, "Branding and the Web: Create a Good Experience or Kill Your Brand."
  • December 10, Chicago, IL: CASE Distict V Conference, "Writing Right for the Web."