My Higher Education Marketing Presentations... Conference or Campus

Bring a highly rated marketing presentation to your conference or campus!

Plan now to attend a higher education marketing event in 2016. Share questions and answers with people like yourself who are building a competitive edge in higher education marketing. Looking forward to meeting you soon.
  • For stronger engagement, sponsor a presentation on your campus for your entire team.
  • Any topic below travels to your campus. Video tape for continued use at no extra cost. Call 248-766-6425 or email to bob@bobjohnsonconsulting.com
Review and download your favorites from 74 top-rated higher education marketing presentations online at my SlideShare site. Topics include mobile marketing, social media marketing, web analytics, online recruitment communications and more.

Higher Education Marketing Presentations in 2016
Higher Education Marketing Presentations in 2015

  • June 1-3, Houston, TX: "Improving Your Strategic Recruitment Communication Plan," an Academic Impressions conference with myself and Paige Booth (St. Edward's University) and Michelle O'Donnell (Mount St. Mary's University). Visit my first of 3 sessions, "Evaluating Your Institutional Website." 
  • The 5th "Writing Right for the Web: Improving Your Online Content" conference, July 13-14 in San Diego.
  • July 27-30, Chicago, IL: "Digital Marketing: Strategy and Tactics to Win in a Mobile World" is a pre-conference workshop at the eduWeb Digital Summit.
  • November 15-18, Chicago, IL.: "Digital Marketing Strategy: Winning in a Mobile World" is a 3-hour tutorial at the AMA Symposium for the Marketing of Higher Education. Program details and registration.
Higher Education Marketing Presentations in 2014

Higher Education Marketing Presentation Events in 2013

Energize your entire team with an on-site presentation on your campus.


36 campus presentations for online marketing and communications:
  • California Western School of Law
  • Dominican University
  • East Stroudsburg University of Pennsylvania: 2008, 2010 and 2011
  • Eastern Michigan University
  • Embry-Riddle Aeronautical University
  • Fielding Graduate University
  • Fordham University
  • Iowa State University: 2009, 2010, and 2014 
  • Minnesota State Colleges and Universities (web seminar)
  • New Jersey Higher Education Student Assistance Authority
  • Northern Arizona University
  • Northwood University
  • Slippery Rock University
  • Spelman College
  • Stonehill College
  • St. Edward's University
  • Universidad Hispanoamericana, Costa Rica
  • University of Bridgeport 
  • University of California — Davis, Agricultural and Natural Resources Division
  • University of Georgia
  • University of Houston — Clear Lake
  • University of Maryland, Baltimore County
  • University of Minnesota, School of Public Health 
  • University of Missouri: 2006 and 2008
  • University of Nebraska — Lincoln
  • University of Notre Dame
  • University of St. Thomas 
  • University of Waterloo
  • Wilkes University 
  • Wright State University
  • Xavier University
Email me at bob@bobjohnsonconsulting.com or call me at 248-766-6425 to start increasing your online marketing power with an on-campus presentation.

Presentations from 2012

  • May 8-10, Philadelphia, PA: J.Boye Philadelphia2012 Web and Intranet Conference, tutorial on "Digital Marketing Strategy for 2015 and Beyond."
  • May 24-25, Atlanta, GA: Academic Impressions, "Writing Right for the Web: Improving Your Web Content."
  • July 11-13, Chicago, IL: ACT Enrollment Planners Conference: "Digital Marketing Strategy" pre-conference workshop and "Improving Search Optimization for Academic Programs."
  • July 30-August 1, Boston, MA: eduWeb2012: "Digital Marketing Strategy" pre-conference workshop and "Top Task Website Design" regular session on Tuesday.
  • October 30, November 1: Academic Impressions Webinar:"Writing Right for the Web."
  • November 11-14, New Orleans, LA: AMA Symposium for the Marketing of Higher Education: pre-conference tutorial on Digital Marketing Strategy.

Presentations from 2011

  • January 20, Fort Lauderdale, FL: NAGAP Winter Institute for Advanced Graduate Professionals: "Social Media and Mobile Marketing: Recruitment Strategy Opportunities." Download from SlideShare.
  • May 3-5, J.Boye Conference Philadelphia 2011, Pre-conference "Mobile Communication Challenges in Higher Education" Tutorial & conference presentation, "Susquehanna University: Achieving a 90% Positive Website Rating."
  • July 20-22, ACT Enrollment Planners Conference, Chicago, IL: Pre-conference workshop: “Mobile Marketing and Student Recruitment: What’s Hot and What’s Not in 2011” and regular conference session, “Explore a 90% Positive Website Rating by Future Students & Parents.”
  • July 26-27, Academic Impressions Conference, San Diego, CA: "Writing Right for the Web: Improving Your Institution's Web Content."
  • August 1-3, eduWeb2011, San Antonio, TX: Pre-conference workshop: “Mobile Marketing in Higher Education: Challenges and Strategies for 2011.”
  • October 11-14, Australian International Education Conference, Adelaide: Workshop on "Going Mobile: New Strategies to Promote Your Institution." View and download the presentation slides from SlideShare.
  • November 6, AMA Symposium for the Marketing of Higher Education, Chicago, IL: Pre-conference tutorial, "Mobile Marketing in Higher Education: Getting Ready for 2012 and Beyond."
  • November 8-10, J.Boye Aahus11: Knowledge Sharing for Digital Decision Makers, Aarhus, Denmark: Tutorial on "Top Task Design: The Key to Integrating Content Strategy for Mobile and Traditional Websites" and "Websites & Brand Strength: A Guide to a 90% Positive Customer Rating."