Bob Johnson Consulting, LLC - Higher Education Marketing - Seminars

My Seminars and Workshops in 2008

Be a marketing champion on your campus!
Plan now to attend an upcoming event in 2008. Share questions and answers with people like yourself who are building a competitive edge in enrollment or advancement marketing. Looking forward to meeting you soon.

July 9-11, Chicago IL: ACT Enrollment Planners Conference: "Student Recruitment in an Online World: Creating a Marketing Communications Plan in World Without Paper," (pre-conference workshop) and "Building and Borrowing from the Best: Crafting a Higher Impact Student Recruitment Website." See the full program and register now.

October 23-24, Boston, MA: Aslanian Group: Adult Students, Your Best Option for Enrollment Growth. Program details available after August 1.

November 19-21, Hilton Head, SC: NIRSA National Marketing Institute. Program details soon.

December 14-16, Chicago, IL: CASE V Annual Conference, "Writing Right for the Web." Registration and program details coming soon.

Energize people on your campus with an on-site presentation.

Contact me now at bob@bobjohnsonconsulting.com to schedule an on-campus workshop in September or October.

Seminar and workshops from 2007 and 2008 are available for presentation on your campus with no limit to how many people can attend. And yes, you can video tape the presentation to use later with other people on your campus.

Ask about creating a seminar especially for you.
Campus presentations for online marketing and communications
- Dominican University
- East Stroudsburg University of Pennsylvania
- Embry-Riddle Aeronautical University
- Fielding Graduate University
- Fordham University
- Minnesota State Colleges and Universities (web seminar)
- New Jersey Higher Education Student Assistance Authority
- Northern Arizona University
- Northwood University
- Stonehill College
- St. Edward's University
- University of California - Davis, Agricultural and Natural Resources Division
- University of Houston - Clear Lake
- University of Missouri, 2006 and 2008
- University of Waterloo

Contact me at bob@bobjohnsonconsulting.com and start making your website a more effective marketing tool.

Select your presentations from what's upcoming above or from these already presented in 2007 and 2008.

Presentations from 2008

February 11, London, ON: Colleges Ontario 2008 Conference: "Tech Talk: Are You Reaching Your Audience Effectively?"
March 7, Harrisburg, PA: College and University Public Relations Association of Pennsylvania: "Communicating in Today's World: The Challenge of Integrating Print, Web, and Email" and "Writing Right for the Web: Engage Your Visitors and Improve Your Search Engine Visibility."
March 25, Web Conference, Academic Impressions: "Writing Right for the Web." More images and less text in this revised version of the popular conference presentation that drew a record 141 college and university registrations for this event.
April 8, Little Rock, AR: CASE District IV: "Search Engine Marketing" and "Marketing Communications and New Technology: Keys to Successful Engagement."
May 29-30, Chicago, IL: The Aslanian Group Spring Seminar: Adult Student Marketing: "A Marketer's Guide to Web Analytics"
June 3, Illinois Institute of Technology, Wheaton, IL: REACh Professional Development Day, "Using Technology to Attract and Recruit Adult Students."
Presentations from 2007:

February 15, San Francisco, CA: University Continuing Education Association, "Online Marketing Boot Camp."
February 26, Austin, TX: University of Texas System, "Emerging Technologies: Communicating Tomorrow in the Internet World."
February 28-March 2, Boston, MA: Academic Impressions Conference on Integrating Brand Messaging Across Media, "Writing Right for the Web" and "Conducting a Communications Audit."
March 5, Web Seminar: Academic Impressions, "Writing Right for the Web."
April 3, Dallas, TX: CASE District IV: "Writing Right for the Web" and "Communicating in Today's World: the Challenge of Integrating Print, Web, and Email."
May 4, New York, NY: New York State Financial Aid Administrators Association, Tri-Regional Conference, "Writing Right for the Web" and "Financial Aid Websites: Top Features to Explore."
May 30-31, Chicago, IL: The Aslanian Group, Advanced Online Marketing: Recruiting Adult and Graduate Students in the Information Age. Presentations on Search Engine Marketing, How Adults Use the Web, and Creating Branding Impact on Your Website.
June 4, Charlottetown, Prince Edward Island: Canadian Council for the Advancement of Education National Conference: "Marketing Communications and New Technology: Keys to Successful Engagement."
June 14, Calvin College, Grand Rapids, MI: Council for Christian Colleges and Universities, Communications Conference, "Writing Right for the Web" and "Communicating in Today's World: The Challenge of Integrating Print, Web, and Email."
July 18-20, Chicago, IL: ACT Enrollment Planners Conference, "A Marketer's Guide to Better Search Engine Visibility" (pre-conference workshop) and "The Evolution of Publications in an Internet World."
July 22-24, Baltimore, MD: 2007 eduWeb Conference, Opening keynote presentation, "Marketing and the Web: Trends and Tribulations in Online Communications" and a post-conference workshop on "Simple Steps to Search Engine Success."
Download the "Marketing and the Web: Trends and Tribulations in Online Communications" presentation in PDF format.
September 24, Web Conference: Academic Impressions, "Improving Your Website to Engage Prospects."
October 1, Web Conference: Academic Impressions, "Writing Right for the Web."
November 11, San Diego, CA: AMA Symposium for the Marketing of Higher Education, 3.5 hour tutorial on "Writing Right for the Web: Key Steps to Engage Your Visitors and Increase Your Search Engine Visibility."
November 29-30, San Francisco, CA: The Aslanian Group: Recruiting and Retaining Adult and Graduate Students, "Key Website Features for Better
Adult Student Recruitment Results."
December 5-6, Miami, FL: The Aslanian Group: Everything Online, "Branding and the Web: Create a Good Experience or Kill Your Brand." Read the program and register now.
December 10, Chicago, IL: CASE Distict V Conference, "Writing Right for the Web." Read the session description.