My Higher Education Marketing Presentations... Conference or Campus

Be a higher education marketing champion on your campus!

Plan now to attend a higher education marketing event in 2013. Share questions and answers with people like yourself who are building a competitive edge in enrollment or advancement marketing. Looking forward to meeting you soon.
  • For stronger engagement, sponsor a presentation on your campus.
  • Any topic below travels to your campus. Video tape for continued use at no extra cost. Call 248-766-6425 or email to bob@bobjohnsonconsulting.com
Review and download 55 top-rated higher education marketing presentations online at my SlideShare site. Topics include mobile marketing, social media marketing, web analytics, online recruitment communications and more.

Higher Education Marketing Presentation Events for 2013

  • May 7-9, Philadelphia: "5 Top Web Management Principles: Achieving Consensus within Your Organization" and "Winning Friends at Your Website: Use Top Task Design for a Great Experience," J.Boye Web and Intranet Conference. Program and registration starts at philadelphia13.jboye.com/
  • May 30-31, Boston: "Writing Right for the Web: Improving Your Institution's Web Content," Academic Impressions Workshop. Watch a video from the 2012 conference, check program details and register soon.
  • June 25, Webinar: "Recruiting Adult Students: Top Website Features to Increase Enrollment," Academic Impressions. Check the content and register now.
  • July 10-12, Chicago: ACT Enrollment Planners Conference. Pre-conference workshop on "Advertising Online for Student Recruitment Success" and regular session on "Increasing Inquiry Conversion: Best (and Not-So-Best) Email Marketing Campaigns." Program and registration details on the conference website.
  • July 29-30, Boston: eduWeb2013 Conference. Pre-conference workshop "Advertising Online: Smart Strategy + Top Tactics = New Student Success" and "An Admissions First Mobile Site: Avoiding Critical Mistakes" with David Marshall. Register on the conference website.

Energize people on your campus with an on-site presentation.


29 campus presentations for online marketing and communications:
  • Dominican University
  • East Stroudsburg University of Pennsylvania: 2008, 2010 and 2011
  • Embry-Riddle Aeronautical University
  • Fielding Graduate University
  • Fordham University
  • Iowa State University: 2009 and 2010
  • Minnesota State Colleges and Universities (web seminar)
  • New Jersey Higher Education Student Assistance Authority
  • Northern Arizona University
  • Northwood University
  • Slippery Rock University
  • Spelman College
  • Stonehill College
  • St. Edward's University
  • University of California — Davis, Agricultural and Natural Resources Division
  • University of Houston — Clear Lake
  • University of Maryland, Baltimore County
  • University of Minnesota, School of Public Health 
  • University of Missouri: 2006 and 2008
  • University of Nebraska — Lincoln
  • University of Notre Dame
  • University of St. Thomas 
  • University of Waterloo
  • Wright State University
  • Xavier University
Email me at bob@bobjohnsonconsulting.com or call me at 248-766-6425 to start increasing your online marketing power with an on-campus presentation.

Presentations from 2012

  • May 8-10, Philadelphia, PA: J.Boye Philadelphia2012 Web and Intranet Conference, tutorial on "Digital Marketing Strategy for 2015 and Beyond."
  • May 24-25, Atlanta, GA: Academic Impressions, "Writing Right for the Web: Improving Your Web Content."
  • July 11-13, Chicago, IL: ACT Enrollment Planners Conference: "Digital Marketing Strategy" pre-conference workshop and "Improving Search Optimization for Academic Programs."
  • July 30-August 1, Boston, MA: eduWeb2012: "Digital Marketing Strategy" pre-conference workshop and "Top Task Website Design" regular session on Tuesday.
  • October 30, November 1: Academic Impressions Webinar:"Writing Right for the Web."
  • November 11-14, New Orleans, LA: AMA Symposium for the Marketing of Higher Education: pre-conference tutorial on Digital Marketing Strategy.

Presentations from 2011

  • January 20, Fort Lauderdale, FL: NAGAP Winter Institute for Advanced Graduate Professionals: "Social Media and Mobile Marketing: Recruitment Strategy Opportunities." Download from SlideShare.
  • January 26, Magna Publications Online Seminar: "6 New Essential Elements in Web-Based Marketing." Buy the video recording here.
  • March 31-April 1, Education Dynamics Carol Aslanian Conference: Converting Credits to Degrees: 38 Million Adults to Recruit, Chicago, Il, "Creating (or Re-Creating) an Adult-Friendly Website."
  • May 3-5, J.Boye Conference Philadelphia 2011, Pre-conference "Mobile Communication Challenges in Higher Education" Tutorial & conference presentation, "Susquehanna University: Achieving a 90% Positive Website Rating."
  • May 19, May 26: Academic Impressions Webinar: "Writing Right for the Web: Social Media, Mobile, and Traditional Sites."
  • June 8-10, SUNY CUAD Annual Conference, Saratoga Springs, N.Y. A "core faculty" person for marketing issues on mobile marketing in higher education and strong marketing features of a university website with a 90 percent positive by future students and parents.
  • July 20-22, ACT Enrollment Planners Conference, Chicago, IL: Pre-conference workshop: “Mobile Marketing and Student Recruitment: What’s Hot and What’s Not in 2011” and regular conference session, “Explore a 90% Positive Website Rating by Future Students & Parents.”
  • July 26-27, Academic Impressions Conference, San Diego, CA: "Writing Right for the Web: Improving Your Institution's Web Content."
  • July 28-29, Carol Aslanian - Education Dynamics: Marketing Graduate Programs to Working Adults, New York, NY. "Best Adult Recruitment Websites" and "Mobile Marketing."
  • August 1-3, eduWeb2011, San Antonio, TX: Pre-conference workshop: “Mobile Marketing in Higher Education: Challenges and Strategies for 2011.”
  • September 28, Magna Publications Online Seminar: "Top Task Completion: The Key to Higher Education Marketing in the Mobile Era." Buy the webinar recording here.
  • October 11-14, Australian International Education Conference, Adelaide: Workshop on "Going Mobile: New Strategies to Promote Your Institution." View and download the presentation slides from SlideShare.
  • October 20-21, Carol Aslanian - Education Dynamics Seminar, Chicago, IL: Marketing Online Programs. My presentation on "Academic Programs and Search Optimization" is online on SlideShare.
  • November 6, AMA Symposium for the Marketing of Higher Education, Chicago, IL: Pre-conference tutorial, "Mobile Marketing in Higher Education: Getting Ready for 2012 and Beyond."
  • November 8-10, J.Boye Aahus11: Knowledge Sharing for Digital Decision Makers, Aarhus, Denmark: Tutorial on "Top Task Design: The Key to Integrating Content Strategy for Mobile and Traditional Websites" and "Websites & Brand Strength: A Guide to a 90% Positive Customer Rating."
  • December 6, 8: Academic Impressions Webinars: "Writing Right for the Web: Social Media, Mobile, and Traditional Sites."

Presentations from 2010

  • February 2, East Lansing, MI: ACT Michigan Annual Conference, "Social Media in the Marketing Communications Mix." Online at SlideShare.
  • April 7, Magna Publications Online Seminar: “Web Analytics for Enrollment Success.”
  • April 20, Academic Impressions Webinar: "Writing Right for the Web."
  • May 4-6, J.Boye Philadelphia2010, Philadelphia, PA. "Perils, Pitfalls, and Pleasures: Moving Print Publications to Life Online" with Bates College case study by Jay Collier. Online at Slide Share.
  • June 3-4, Education Dynamics Aslanian Conference, Marketing to Adult Students, Chicago, IL "Adult-friendly Websites: A 'Best of the Best' Review" is online here and "Web Analytics for Recruitment Success is online here."
  • July 21-23, ACT Enrollment Planners Conference, Chicago, IL Pre-conference workshop, "'Mobile in the Marketing Mix': Myth and Reality for 2010 and Beyond" and conference session: "International Student Recruitment: Best Practice Website Features." See the international student recruitment workshop at www.slideshare.net/bestbob
  • July 26-28, eduWeb2010, Chicago, IL Pre-conference workshop on mobile marketing and regular conference presentation on "Building Your Brand Online: Top Higher Education Websites" are online now at www.slideshare.net/bestbob
  • July 29, Education Dynamics Aslanian Conference, Marketing to Graduate Students, New York, NY at the Harvard Club.
  • September 22, American Marketing Association: "Mobile Marketing: Strategy Challenges for Advancement and Enrollment."
  • October 28-29: Education Dynamics Aslanian Conference: Marketing Online Programs, Washington, D.C.
  • November 7, American Marketing Association Symposium for the Marketing of Higher Education, San Diego, CA, Mobile Marketing Tutorial Workshop on Sunday and Advanced Marketing Session on social media marketing.
  • December 9, Academic Impressions Webinars, "Writing Right for the Web: Social Media, Mobile, and Traditional Sites."

Presentations from 2009

  • January 27-28, Columbus, Ohio: ACT Conference, "Surviving in a New World: Social Media and Web Communications."
  • February 17, Webinar: Innovative Educators, "Key Website Features for Better Adult Student Recruitment."
  • March 30, Webinar: Academic Impressions, "Writing Right for the Web."
  • June 4-5, Chicago, IL: Aslanian Group, Web Marketing to Adult Students: "Writing Right for the Web" and "Using Adult Friendly Social Media in Marketing."
  • June 10, Lake Placid, NY: SUNYCAP, "Imaging the Impossible: Recruitment Communications without Paper" keynote and "Writing Right for the Web."
  • June 15, Orlando, FL: Career College Association: “Anatomy of a Student Community,” Google-hosted panel discussion participant for online student recruitment.
  • June 21-25, San Antonio, TX: College Sports Information Directors of America, Annual Conference: "Writing Right for the Web."
  • June 30, July 8, Webinar in 2 Parts: Innovative Educators, "Student Recruitment in an Online World: Communicating with College Bound High School Students from First Web Search to Final Enrollment."
  • July 15-17, Chicago, IL: ACT Enrollment Planners Conference: "Student Recruitment in an Online World: Creating a Recruitment Communications Plan in a World without Paper: 2009 Update" (Pre-conference workshop) and "Rating Higher Education Websites: The Student Experience."
  • July 20-22, Chicago, IL: eduWeb 2009: "Student Recruitment in the Online World: Communicating from First Web Search to Final Enrollment" (Pre-conference workshop).
  • July 29, Webinar: Magna Publications: "Crafting a High Impact Recruitment Website."
  • August 11, Webinar: Magna Publications: "Social Media Marketing."
  • October 26-27, Madison, WI: University of Wisconsin System, Adult Student Recruitment & Retention Conference: "Key Website Features for Adult Student Recruitment."
  • October 21-22, Chicago, IL: Aslanian Group Seminars: Competing for Adults Students, “Branding and the Web: The Value of Your Official Website in the Social Media Era.”
  • November 3-5, Aarhus, Denmark: J. Boye International Conference: Aarhus09, “Improving Higher Education Websites: Lessons from the Student Experience.”
  • November 15-18: Boston, MA: AMA Symposium for the Marketing of Higher Education, Sunday afternoon 3.5 hour tutorial, "Marketing in a World Without Paper: Creating a Recruitment Communications Plan in an Online Future."
  • December 8, Web Conference, Academic Impressions: “Writing Right for the Web."

Presentations from 2008

  • February 11, London, ON: Colleges Ontario 2008 Conference: "Tech Talk: Are You Reaching Your Audience Effectively?"
  • March 7, Harrisburg, PA: College and University Public Relations Association of Pennsylvania: "Integrating Print, Web, and Email" and "Writing Right for the Web: Engage Your Visitors and Improve Your Search Engine Visibility."
  • March 25, Web Conference, Academic Impressions: "Writing Right for the Web."
  • April 8, Little Rock, AR: CASE District IV: "Search Engine Marketing" and "Marketing Communications and New Technology: Keys to Successful Engagement."
  • May 29-30, Chicago, IL: The Aslanian Group Spring Seminar: Adult Student Marketing: "A Marketer's Guide to Web Analytics"
  • June 3, Illinois Institute of Technology, Wheaton, IL: REACh Professional Development Day, "Using Technology to Attract and Recruit Adult Students."
  • July 9-11, Chicago IL: ACT Enrollment Planners Conference: "Student Recruitment in an Online World: Creating a Marketing Communications Plan in World Without Paper" and "Building and Borrowing from the Best: Crafting a Higher Impact Student Recruitment Website."
  • October 8, Web Conference, Customer Carewords: "Increase Engagement and Generate Higher Conversion on Your Website."
  • October 14, Web Conference, Academic Impressions: "Writing Right for the Web."
  • October 21, Jackson Hole, WY: National Council for Marketing and Public Relations, Western Region, "Online Marketing and Social Networks."
  • October 23-24, Boston, MA: Aslanian Group's Adult Student Enrollment Growth Conference: "Building Respect for Your Brand Online: Experience, Experience, Experience" and "Web Analytics: A Special Guide for Higher Education Marketers."
  • December 9, Eduventures Webinar. Panel participant for "Recruiting in a Digital Age: The Evolving Nature of Search." Eduventures provides a variety of research and consulting services.
  • December 14-16, Chicago, IL: CASE V Annual Conference, "Writing Right for the Web."

Presentations from 2007:

  • February 15, San Francisco, CA: University Continuing Education Association, "Online Marketing Boot Camp."
  • February 26, Austin, TX: University of Texas System, "Emerging Technologies: Communicating Tomorrow in the Internet World."
  • February 28-March 2, Boston, MA: Academic Impressions Conference on Integrating Brand Messaging Across Media, "Writing Right for the Web" and "Conducting a Communications Audit."
  • March 5, Web Seminar: Academic Impressions, "Writing Right for the Web."
  • April 3, Dallas, TX: CASE District IV: "Writing Right for the Web" and "Communicating in Today's World: the Challenge of Integrating Print, Web, and Email."
  • May 4, New York, NY: New York State Financial Aid Administrators Association, Tri-Regional Conference, "Writing Right for the Web" and "Financial Aid Websites: Top Features to Explore."
  • May 30-31, Chicago, IL: The Aslanian Group, Advanced Online Marketing: Recruiting Adult and Graduate Students in the Information Age. Presentations on Search Engine Marketing, How Adults Use the Web, and Creating Branding Impact on Your Website.
  • June 4, Charlottetown, Prince Edward Island: Canadian Council for the Advancement of Education National Conference: "Marketing Communications and New Technology: Keys to Successful Engagement."
  • June 14, Calvin College, Grand Rapids, MI: Council for Christian Colleges and Universities, Communications Conference, "Writing Right for the Web" and "Communicating in Today's World: The Challenge of Integrating Print, Web, and Email."
  • July 18-20, Chicago, IL: ACT Enrollment Planners Conference, "A Marketer's Guide to Better Search Engine Visibility" (pre-conference workshop) and "The Evolution of Publications in an Internet World."
  • July 22-24, Baltimore, MD: 2007 eduWeb Conference, Opening keynote presentation, "Marketing and the Web: Trends and Tribulations in Online Communications" and a post-conference workshop on "Simple Steps to Search Engine Success."
  • Download the "Marketing and the Web: Trends and Tribulations in Online Communications" presentation in PDF format.
  • September 24, Web Conference: Academic Impressions, "Improving Your Website to Engage Prospects."
  • October 1, Web Conference: Academic Impressions, "Writing Right for the Web."
  • November 11, San Diego, CA: AMA Symposium for the Marketing of Higher Education, 3.5 hour tutorial on "Writing Right for the Web: Key Steps to Engage Your Visitors and Increase Your Search Engine Visibility."
  • November 29-30, San Francisco, CA: The Aslanian Group: Recruiting and Retaining Adult and Graduate Students, "Key Website Features for Better
    Adult Student Recruitment Results."
  • December 5-6, Miami, FL: The Aslanian Group: Everything Online, "Branding and the Web: Create a Good Experience or Kill Your Brand."
  • December 10, Chicago, IL: CASE Distict V Conference, "Writing Right for the Web."