Partner Firms

The C2 Group

Masterful web design and superb customer service are the hallmarks of my newest partner, The C2 Group in Grand Rapids, Michigan. The C2 Group works with higher education clients and other sectors as well so that colleges and universities benefit from lessons learned across a broad spectrum of marketing challenges.

Higher education clients include:
  • Alamo Community College
  • Berry College
  • Monroe College
  • Parker University
  • St. Clair County Community College
  • University of Washington
Visit the C2 Group website for examples of their work. If you send out an RFP for website design, add The C2 Group to your list of recipients.

Gerry McGovern and Customer Carewords, Ltd

Gerry McGovern is the foremost international expert on task-focused, customer-centric website content that delivers high engagement for more effective online marketing results. Based in Dublin, Ireland Gerry leads an international partnership of web professionals from Belgium, Canada, the Netherlands, Norway, the U.S., the U.K. and Sweden. I've been a partner since we started in 2006.

We have completed audience research on what future students, current students, faculty and staff, and alumni most like and don't like about higher education websites and explored the top tasks they visit websites to complete for 32 colleges, universities, and schools around the world:
  • American University in Cairo
  • Ball State University, Online and Distance Learning
  • Bemidji State University
  • Champlain College
  • City University London
  • Columbia College (MO) 
  • De Paul University
  • East Stroudsburg University
  • Erasmus University Rotterdam, International Institute of Social Studies 
  • Fordham University
  • Grant MacEwan University
  • Kamehameha Schools (Hawaii) 
  • Lund University
  • Malmo University 
  • Neumont University 
  • Norwegian School of Economics 
  • Rider University
  • Sacred Heart University
  • Shippensburg University
  • Strayer University 
  • Susquehanna University, 2010 and 2011 
  • St. Ambrose University 
  • Tyler Junior College
  • University of Adger (Norway)
  • University of California - Davis, Agricultural and Natural Resources
  • University of Hertfordshire
  • University of Manitoba 
  • University of Missouri
  • University of Ottawa
  • University of Waterloo
  • Uppsala University 
  • Viterbo University
Discover how Customer Carewords research is helping government, business, and university clients when you visit

Mongoose Research

If you're interested in meeting student recruitment challenges in the mobile era, you want to talk with Dave Marshall at Mongoose Research.

And don't miss our White Paper "Leading Strategies for Mobile Communication in Higher Education."


TargetX brings the full power of the Internet to recruit students and communicate with alumni through higher education’s only integrated suite of online tools.

Explore how to destroy "Dead Culture" in admissions and win the "Recruitment Revolution" at