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| Welcome to Bob Johnson Consulting... |
College and university marketing is all I do.
Online marketing is my specialty.
Research for my seminars and newsletters guarantees that you benefit from today's best online marketing practices to gain stronger brand presence and increased marketing results.
My services will help you:
- increase the power of your website to build your brand, enroll students, and raise money,
- improve your competitive positioning,
- engage more people from the first moment of their visit to your website,
- create new content based on Customer Carewords so that people find what they want on your website.
Start now. Contact me at bob@bobjohnsonconsulting.com or call me at 248.766.6425.
Read what people say about my seminars and newsletters.
"Your content is awesome. Yours is one of the 5 or 6 newsletters I subscribe to. I just don't have time to read anything that isn't incredibly relevant and your stuff makes that cut." Ann Stark Marketing Director Northern Michigan University
"Keep up the good work. I consider your eNews a fabulous resource for improving my service and marketing." Rosemary Taylor, MBA Marketing Director City University of Seattle
"I have been reading your e-newsletters for so many years now, plus attending your sessions at conferences, and I don’t know if I’ve ever taken the time to say thanks! I am continually improving how I do my job as a result of what I learn from you. Thanks for being a marketing visionary for us in higher education." Karen Baum, CSJA Assistant Vice President, Marketing & Communication Avila University
"I enjoy your Link of the Week newsletter -- frankly, it is the most useful benchmarking tool I take advantage of, so thank you for putting it out there." Reena Lichtenfeld Moore School of Business University of South Carolina
"Today's newsletter is chock full of great stuff once again. Thanks for your ongoing coverage of all things higher ed." Stacy Snow Assistant Director, Extension Marketing University of Missouri
"Let me say again how much I love your weekly columns. Yesterday’s newsletter was so chock-full of good stuff it was almost overwhelming!" Carol Mandel Director of Marketing Lynn University
"My staff and I enjoyed your presentation at the eduWeb conference in Baltimore. We always walk away with useful information and some great ideas that we can implement immediately." Nancy Boudreau Director of Web Content Management Sacred Heart University
"You gave me the base knowledge (at the eduWeb 2007 search engine marketing workshop) to begin working from the ground up on our web site and to try and make a difference." Sherry Carlson Slippery Rock University of Pennsylvania
"Thank you for your participation in the University of Texas System Seminar 2007, Building on Our Strengths. Your presentation was substantive, entertaining, and very well received." Randa S. Safady, Ph.D. The University of Texas System
"Your newsletter is one of the best in the business. You always keep me on my toes professionally by introducing great examples of what’s new and feasible in higher ed marketing. Thank you for this important service!"
Susan Klopman Elon University "Thanks for the great newsletter, Bob, and for all you do to spur us on to great things."
Jeff Papp Huntington University
"It was a terrific presentation. I've already shared your suggestions with my web team and we'll be implementing many of them as we redesign our web site for launch in the spring."
Lindsay Wright NYU Steinhardt School of Education
"I look forward to your e-newsletters each month and find them extremely informative; often I send them on to others who would find sections of interest." Dee Ann Rexroat Cornell College
"Thanks a lot for the inspiring (web writing) tutorial you gave us at the AMA Conference here in New Orleans."
Gernot Paulus Carinthia Tech Institute, Austria
"Thank you for the excellent information you provided in your Web writing seminar. We have been in the throes of a Web site redesign project, and I applied many of your recommendations to the content on our new site."
Kelsey Quiring University of Minnesota--Twin Cities
"I really appreciate your newsletter - it inspires me to focus on ways to improve our website and marketing efforts related to the site."
Linda Chaney Eckerd College
"Your presentation was excellent and very well received."
Jeff Chandler Minnesota State Colleges and Universities
Increase the marketing strength of your website in 4 to 8 weeks and gain new competitive advantage.
- Customer Carewords research to find the Web content that's most important to your customers,
- New website strategy after a review of your top competitors,
- Marketing communications capability review of your website,
- “Writing Right for the Web” seminar on your campus.
Ready to improve your online marketing?
Start now. Contact me at bob@bobjohnsonconsulting.com or 248.766.6425.
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