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View 42 presentations here on SlideShare for mobile marketing, social media, web analytics, online recruitment & more.
59 fine clients since 2006:
- Algoma University
- American University
- American University in Cairo
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| Welcome to Bob Johnson Consulting... |
| Is your online marketing as successful as possible? Higher education marketing consulting is what I do. Online marketing strategy is my specialty. Top task content that's easy to find and clearly presented is your key to online marketing success. Benefit from my daily research for seminars and newsletters and Carewords research with 18 universities to gain strong brand presence, increase enrollment conversion, and boost alumni connections. My reviews, recommendations, and research will help you:
Start now. Contact me at bob@bobjohnsonconsulting.com or call me at 248.766.6425. Writing Right for the Web Conference in 2012
Video Recordings of Web Marketing Webinars
Read what 34 people say about my seminars and newsletters. "I have seen you speak at several conferences and I always learn something new! I loved your newsletter today, tons of great info." Mark G. Barrett Dean of Admissions Merrimack College "I’ve just read through your New Year newsletter and, as always, enjoyed a wealth of useful information and models of excellence. Thank you!" Jane Salerno Senior Associate Director, Media Relations Clark University "I look forward to your monthly newsletter and always learn something new!" Suzanne Shareef Director of Publications & PR for Enrollment Hofstra University "Thanks for the fantastic presentation on Writing Right for the Web! All of us at UMBC are grateful!" Dennise Cardona Assistant Director of Marketing, Professional Studies University of Maryland, Baltimore County "We all enjoyed your presentation here at Notre Dame. Thanks for sharing your wisdom with us." Marissa (Runkle) Gebhard Assistant Director, Marketing Communications College of Science, University of Notre Dame "I continue to enjoy your newsletter and find it most helpful." Ed Connor Dean of Admissions WPI Worcester Polytechnic Institute "I enjoy getting your newsletter; it’s one of the few resources that is actually well worth taking the time to read!" Susan Rapps Director of Web Administration Baldwin-Wallace College "Terrific newsletter issue! Thank you. From time to time I get out of the habit of reading the entire letter, but this issue reminded me what a valuable resource this is!" Gary Hammon Chief Information Officer Newbury College "I appreciate your work with Links of the Week. It is great reading each week." Sylvain Bedard Information Officer, Institutional Advancement University of Quebec at Montreal "I enjoyed your presentation at the ACT Conference last week on Rating Higher Education Websites. You provided a lot of good information that I brought back and plan to discuss with my boss and our Web dept." Margo Birkner Admissions Illinois Central College "I just want to thank you for presenting ("Writing Right for the Web") to us at the CoSIDA Convention (June 2009) in San Antonio. I took a lot out of your presentation and I am sharing all of my notes and your website with my entire office! Thanks again and I hope to see you back next year!" Alyssa Chambers Assistant Director of Media Relations California State University, Fresno "As always, thank you for your excellent (May 2009) newsletter. Lately, I particularly appreciate the wonderful job you are doing in capturing social networking in higher education." Susan Andrews Senior Associate Dean for Communication USC College of Letters, Arts & Sciences "My first newsletter (April 09) and I just had to say how great it is! Full of very relevant and useful information." Urfan Ali Public Relations Office University of Bristol "Loved this (March 2009) issue of the newsletter. They are all excellent, but this one is particularly useful. Love the Times piece about the Harvard MBA." Betsy Butterworth Director of Marketing and Web Services Dominican University "I heard your presentation in Chicago last summer and signed up for your newsletter. It is a wonderful tool for those of us who are working to recruit students into higher education programs. Know that your efforts are truly appreciated." Debbie Catri Director of Resource Development & Graduate Outreach Ohio University "Today's Higher Education Marketing Newsletter was a particularly toothsome edition. Good, relevant stuff." Gabe Welsch Assistant Vice President of Marketing Juniata College "I heard a lot of positive comments about your presentations today. Your keynote and breakout sessions were a hit!" Fred Peters Director, Marketing and Public Information Tyler Junior College "Thank you so much for your newsletters. I find the material well-presented, relevant and helpful in generating new thoughts and ideas." Mary Bresnahan Admissions Assumption College "Your content is awesome. Yours is one of the 5 or 6 newsletters I subscribe to. I just don't have time to read anything that isn't incredibly relevant and your stuff makes that cut." Ann Stark Marketing Director Northern Michigan University "Keep up the good work. I consider your eNews a fabulous resource for improving my service and marketing." Rosemary Taylor, MBA Marketing Director City University of Seattle "I have been reading your e-newsletters for so many years now, plus attending your sessions at conferences, and I don’t know if I’ve ever taken the time to say thanks! I am continually improving how I do my job as a result of what I learn from you. Thanks for being a marketing visionary for us in higher education." Karen Baum, CSJA Assistant Vice President, Marketing & Communication Avila University "I enjoy your Link of the Week newsletter -- frankly, it is the most useful benchmarking tool I take advantage of, so thank you for putting it out there." Reena Lichtenfeld Moore School of Business University of South Carolina "Today's newsletter is chock full of great stuff once again. Thanks for your ongoing coverage of all things higher ed." Stacy Snow Assistant Director, Extension Marketing University of Missouri "Let me say again how much I love your weekly columns. Yesterday’s newsletter was so chock-full of good stuff it was almost overwhelming!" Carol Mandel Director of Marketing Lynn University "My staff and I enjoyed your presentation at the eduWeb conference in Baltimore. We always walk away with useful information and some great ideas that we can implement immediately." Nancy Boudreau Director of Web Content Management Sacred Heart University "You gave me the base knowledge (at the eduWeb 2007 search engine marketing workshop) to begin working from the ground up on our web site and to try and make a difference." Sherry Carlson Slippery Rock University of Pennsylvania "Thank you for your participation in the University of Texas System Seminar 2007, Building on Our Strengths. Your presentation was substantive, entertaining, and very well received." Randa S. Safady, Ph.D. The University of Texas System "Your newsletter is one of the best in the business. You always keep me on my toes professionally by introducing great examples of what’s new and feasible in higher ed marketing. Thank you for this important service!" Susan Klopman "Thanks for the great newsletter, Bob, and for all you do to spur us on to great things." Jeff Papp "It was a terrific presentation. I've already shared your suggestions with my web team and we'll be implementing many of them as we redesign our web site for launch in the spring." Lindsay Wright "I look forward to your e-newsletters each month and find them extremely informative; often I send them on to others who would find sections of interest." Dee Ann Rexroat Cornell College "Thanks a lot for the inspiring (web writing) tutorial you gave us at the AMA Conference here in New Orleans." Gernot Paulus "Thank you for the excellent information you provided in your Web writing seminar. We have been in the throes of a Web site redesign project, and I applied many of your recommendations to the content on our new site." Kelsey Quiring "I really appreciate your newsletter - it inspires me to focus on ways to improve our website and marketing efforts related to the site." Linda Chaney "Your presentation was excellent and very well received." Jeff Chandler Ready to improve your online marketing? Start now. Contact me at bob@bobjohnsonconsulting.com or 248.766.6425. |