Welcome to Bob Johnson Consulting…

Is your online marketing as successful as possible?

Helping colleges and universities craft a more successful online marketing program is what I do.

Bob Johnson, Ph.D.Digital marketing strategy is my specialty.

Top task content that's easy to find and clearly presented is your key to digital marketing success. Website, email, social media: everything works better when you start with a focus on the tasks your audiences want to complete.

Take advantage of my daily research for seminars and newsletters and Carewords research with 29 universities so that you gain strong brand presence, increased enrollment inquiries and conversions, and stronger alumni connections.

My reviews, recommendations, and research will help you:

  • Create a digital marketing strategy to build your brand, enroll students, and raise money.
  • Use Customer Carewords research to identify top tasks for your website visitors so you can set priorities for what needs fixing first on your website.
  • Engage people from the critical first 5 seconds of their visit to your website so they know you value their time. 
  • Integrate social media and the mobile web into your communication strategy.

Start now to build more successful online marketing.

Contact me at bob@bobjohnsonconsulting.com or call me at 248-766-6425.

My conference presentations in June, July, August...

  • "Digital Marketing Strategy: Surviving & Prospering in a Changing World" is a 4-hour Tutorial E session at the AMA Symposium for the Marketing of Higher Education, December 4, Orlando. Workshop description is here.
My 86 clients since 2006...
Algoma University (Ontario)
American University
American University in Cairo
Australian Education International: Macquarie University
Ball State University (Distance and Online Learning)

... and 81 more. Click here to see my complete client list.

Read what 33 people say about my seminars and newsletters.

"Great newsletter! Chalked full of good content."
          Ed Carpenter
          Web News Content Coordinator & USF Magzine News Editor
          University of San Francisco

"I look forward to your monthly newsletter and always learn something new!"

Suzanne Shareef
Director of Publications & PR for Enrollment
Hofstra University

"Thanks for the fantastic presentation on Writing Right for the Web! All of us at UMBC are grateful!"

Dennise Cardona
Assistant Director of Marketing, Professional Studies
University of Maryland, Baltimore County

"We all enjoyed your presentation here at Notre Dame. Thanks for sharing your wisdom with us."

Marissa (Runkle) Gebhard
Assistant Director, Marketing Communications
College of Science, University of Notre Dame


Ready to improve your online marketing?

Start now... Contact me at bob@bobjohnsonconsulting.com or 248-766-6425.

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Bob Johnson