9 College Presidents and YouTube... do they help marketing?
Brian Niles at TargetX a few days ago sent along a link to a YouTube video... the president of Dickinson College talking about his leadership of a campaign to develop a new (and, of course, better) college evaluation system in contrast to the US News and World Report version.
That made me wonder... just how many college presidents are appearing on YouTube these days? For now, I haven't included interviews or speeches, just videos of the presidents at the schools listed here talking on the topics below.
Dig deeper and you'll also find commencement addresses and interviews with presidents in a variety of formats. Meantime, if you always wanted clear instructions on how to tie a bowtie, give thanks to the president at Dickinson. I actually think I might be able to do it now.
From what I found, Dickinson College is the only example of a planned effort to present the president to his YouTube audience on a regular basis, with at least three videos to date. Overall, YouTube lists 84 videos about Dickinson.
Visit and decide for yourseelf. Are these interesting? Inspirational? Brand building? A help to student recruitment?
Agnes Scott College... Why I came to Agnes Scott College at http://www.youtube.com/watch?v=Q0Nhr_3kI4c
Carleton College... Carleton Class of 2004 at http://www.youtube.com/watch?v=8BidpAaKtnc
Dickinson College... How to tie a bowtie at http://www.youtube.com/watch?v=unmiqRbEIUc
Dickinson College... The importance of volunteering at http://www.youtube.com/watch?v=twD8NdXpEvM
Fort Lewis College... President's Welcome at http://www.youtube.com/watch?v=Zwu7qGNKY10
Lehigh Valley College... August Video Update (on the impending sale of the college) at http://www.youtube.com/watch?v=9_3X10kYzqg
McDaniel College... Welcome to McDaniel College at http://www.youtube.com/watch?v=HfXSMUcUHxk
Saint Francis University... Students in Free Enterprise welcome at http://www.youtube.com/watch?v=HqlstQKyh7Q
Slippery Rock University... "Overview" of the university at http://www.youtube.com/watch?v=QOPbYHXNWMI
Sonoma State University... Welcome by University President at http://www.youtube.com/watch?v=zt-DOLaX39o
And not to forget Brian's original email... at http://www.youtube.com/watch?v=H0-FFO_Inak the Dickinson College president rallies the faithful against the US News rankings.