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| About Bob Johnson Consulting |
My specialties:
- Customer Carewords Research with Gerry McGovern
- Marketing Communications Website Reviews
- Writing Right for the Web On-Campus Workshops
- Competitive Website Reviews
- Usability Analysis
- Content Copywriting
How can I help you improve your online marketing success? Details are here.
As chair of the AMA's Symposium for the Marketing of Higher Education from 1994 to 2003, I worked with friends and colleagues to move marketing in higher education from renegage status to respectability. That was a great time. And a fun time. And it continues today, with the special challenges of each new client.
37 client projects and presentations in progress or completed since January 2006:
- American University: 2006 and 2008
- Central Pennsylvania College
- DePaul University
- Dominican University
- East Stroudsburg University of Pennsylvania
- Embry-Riddle Aeronautical University
- Fielding Graduate University
- Fordham University
- Governors State University
- Hodges University
- Iowa State University
- Ithaca College
- Le Moyne College
- Minnesota State Colleges and Universities
- Mount Mercy College
- New Jersey Higher Education Student Assistance Authority
- Niagara College, Ontario
- Northeastern University
- Northern Arizona University: 2007 and 2008
- Northwood University
- Rowan University
- Slippery Rock University
- South Dakota State University
- Stonehill College
- St. Edward's University
- SUNY Cobleskill
- SUNY Geneseo: 2006 and 2008
- The InfiLaw System
- Trocaire College: 2006 and 2008
- University of Alaska Fairbanks
- University of California - Davis, Division of Agriculture & Natural Resources
- University of California - Merced
- University of Hertfordshire
- University of Houston - Clear Lake: 2007, 2008, and 2009
- University of Manitoba
- University of Missouri: 2006 and 2008
- University of Waterloo
My email newsletter, "Your Higher Education Marketing Newsletter," is sent monthly to more than 4,100 subscribers at 943 colleges and universities in the United States, Canada, Australia, Austria, the UK, Poland, Russia and several other countries.
- A long-time reader described the newsletter as “better than anything produced” for the higher education audience. Read the most current issue.
A popular speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, TargetX, and Aslanian Group, my topics include communication strategies to integrate print and web publications, Writing Right for the Web, online marketing and more. New presentations are here. |
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