About Bob Johnson Consulting

My Specialties

  • Top Task Customer Carewords research with Gerry McGovern.
  • Expert website reviews from a marketing perspective.
  • "Writing Right for the Web" on-campus workshops.
  • Competitive website reviews.
  • Content editing to meet the 5-second scan rule. 
  • Secret shopping reviews of the response to an online enrollment inquiry.

How can I help you improve your online marketing success? Details are here.

As chair of the AMA's Symposium for the Marketing of Higher Education from 1994 to 2003, I worked with friends and colleagues to move marketing in higher education from renegade status to respectability. That was a great time. And a fun time. And it continues today, with the special challenges of each new client.

86 Fine Clients Since 2006

  • Algoma University (Ontario)
  • American University
  • American University in Cairo
  • Australian Education International:
    Macquarie University
  • Ball State University
  • Bemidji State University
  • Berklee College of Music: 2013, 2015
  • Buena Vista University 
  • California Western School of Law
  • Central Pennsylvania College
  • Champlain College
  • Coker College
  • Colgate University 
  • Columbia College (MO)
  • DePaul University
  • Dominican University
  • East Stroudsburg University: 2007, 2010, 2011
  • Eastern Michigan University
  • Edison State College 
  • Embry-Riddle Aeronautical University
  • Evergreen State College 
  • Fielding Graduate University
  • Fordham University
  • Governors State University  
  • Hodges University
  • Iowa State University: 2009, 2010, 2014 
  • International Development Research Centre, Ottawa
  • Ithaca College
  • Kamehameha Schools (Hawaii) 
  • Le Moyne College
  • Loyola Marymount University
  • MacEwan University (Alberta): 2012, 2013
  • Metropolitan Community College (Omaha) 
  • Minnesota State Colleges and Universities
  • Mount Mercy College
  • New Jersey Higher Education
    Student Assistance Authority
  • Neumont University 
  • Niagara College (Ontario) 
  • Northeastern University
  • Northern Arizona University
  • Northwood University
  • Pittsburgh Technical Institute
  • Rider University
  • Rowan University
  • Rush University
  • Sacred Heart University
  • Shippensburg University
  • Siena Heights University 
  • Slippery Rock University
  • South Dakota State University
  • Spelman College
  • Stonehill College
  • Strayer University
  • St. Ambrose University 
  • St. Clair County Community College
  • St. Edward's University
  • St. John's University (NY)
  • SUNY Cobleskill
  • SUNY Geneseo
  • The InfiLaw System
  • Trocaire College 
  • Universidad Hispanoamericana (Costa Rica) 
  • University of Alaska Fairbanks  
  • University of California - Davis
  • University of California - Merced
  • University of Georgia 
  • University of Hertfordshire (U.K.) 
  • University of Houston - Clear Lake
  • University of Manitoba
  • University of Maryland, Baltimore County
  • University of Minnesota, School of Public Health
  • University of Missouri
  • University of Nebraska - Lincoln
  • University of Nevada, Las Vegas
  • University of Notre Dame
  • University of St. Thomas
  • University of Waterloo
  • University of Wisconsin - Milwaukee
  • University of Wisconsin - River Falls
  • Viterbo University 
  • Walsh College
  • Wilkes University 
  • Wright State University
  • Xavier University

My Higher Education Marketing Newsletter

My email newsletter, Your Higher Education Marketing Newsletter, is sent monthly to more than 3,600 subscribers at 943 colleges and universities in the United States, Canada, Australia, Austria, the UK, Poland, Russia, and several other countries. Subscribe to the newsletter now.

7,100+ people follow my newsletter extension on Twitter: marketing news and notes from HighedMarketing. Start following me today.

A long-time reader described the newsletter as "better than anything produced" for the higher education audience. Read the most current issue.