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| About Bob Johnson Consulting |
My specialties:
- Customer Carewords Research with Gerry McGovern
- Marketing communications website reviews
- "Writing Right for the Web" on-campus workshops
- Competitive website reviews
- Web analytics marketing research reviews
- Content copywriting
How can I help you improve your online marketing success? Details are here.
As chair of the AMA's Symposium for the Marketing of Higher Education from 1994 to 2003, I worked with friends and colleagues to move marketing in higher education from renegage status to respectability. That was a great time. And a fun time. And it continues today, with the special challenges of each new client.
55 client projects and presentations in progress or completed since January 2006:
- Algoma University
- American University: 2006 and 2008
- American University in Cairo
- Australian Education International: Macquarie University
- Ball State University
- Bemidji State University
- Central Pennsylvania College
- Champlain College
- Coker College
- DePaul University
- Dominican University
- East Stroudsburg University of Pennsylvania: 2007, 2009, 2010, and 2011
- Embry-Riddle Aeronautical University
- Fielding Graduate University
- Fordham University
- Governors State University
- Hodges University
- Iowa State University: 2009 and 2010
- Ithaca College
- Le Moyne College
- Loyola Marymount University
- Minnesota State Colleges and Universities
- Mount Mercy College
- New Jersey Higher Education Student Assistance Authority
- Niagara College, Ontario
- Northeastern University
- Northern Arizona University: 2007 and 2008
- Northwood University
- Pittsburgh Technical Institute
- Rider University
- Rowan University
- Sacred Heart University
- Slippery Rock University
- South Dakota State University
- Spelman College
- Stonehill College
- St. Edward's University
- SUNY Cobleskill
- SUNY Geneseo: 2006 and 2008
- Susquehanna University, 2010 and 2011
- The InfiLaw System
- Trocaire College: 2006 and 2008
- University of Alaska Fairbanks
- University of California - Davis, Division of Agriculture & Natural Resources
- University of California - Merced
- University of Hertfordshire
- University of Houston - Clear Lake: 2007, 2008, and 2009
- University of Manitoba
- University of Maryland, Baltimore County
- University of Missouri: 2006 and 2008
- University of Nebraska - Lincoln
- University of Notre Dame
- University of Waterloo
- Walsh College
- Wright State University
- Xavier University
My email newsletter, "Your Higher Education Marketing Newsletter," is sent monthly to more than 4,100 subscribers at 943 colleges and universities in the United States, Canada, Australia, Austria, the UK, Poland, Russia and several other countries.
- A long-time reader described the newsletter as “better than anything produced” for the higher education audience. Read the most current issue.
A popular speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, and Aslanian Group, my topics include communication strategies to integrate print and web publications, Writing Right for the Web, online marketing and more. New presentations are here. |
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