Welcome to Bob Johnson Consulting…

Is your online marketing as successful as possible?

Higher education marketing consulting is what I do.

Bob Johnson, Ph.D. Online marketing strategy is my specialty.

Top task content that's easy to find and clearly presented is your key to marketing success on your website and in social media.

Benefit from my daily research for seminars and newsletters and Carewords research with 26 universities to gain strong brand presence, increase enrollment conversion, and boost alumni connections.

My reviews, recommendations, and research will help you:

  • Create an online marketing strategy to build your brand, enroll students, and raise money.
  • Use Customer Carewords research to identify top tasks for our website visitors and identify what needs fixing first on your website.
  • Engage people from the critical first 5 seconds of their visit to your website.
  • Integrate social media and the mobile web into your communication strategy.

Start now.

Contact me at bob@bobjohnsonconsulting.com or call me at 248-766-6425.

Conference presentation in November...

  • November 10-13, Austin: AMA Symposium for the Marketing of Higher Education," pre-conference tutorial: "Digital Marketing Strategy: Skills for Survival as the New World Continues to Emerge" is online now to view and download.
My 78 clients since 2006...
Algoma University
American University
American University in Cairo
Australian Education International: Macquarie University
Ball State University (Distance and Online Learning)

... and 73 more. Click here to view the complete BJC client list.

Read what 32 people say about my seminars and newsletters.

"I look forward to your monthly newsletter and always learn something new!"

Suzanne Shareef
Director of Publications & PR for Enrollment
Hofstra University

"Thanks for the fantastic presentation on Writing Right for the Web! All of us at UMBC are grateful!"

Dennise Cardona
Assistant Director of Marketing, Professional Studies
University of Maryland, Baltimore County

"We all enjoyed your presentation here at Notre Dame. Thanks for sharing your wisdom with us."

Marissa (Runkle) Gebhard
Assistant Director, Marketing Communications
College of Science, University of Notre Dame

Read more...

Ready to improve your online marketing?

Start now... Contact me at bob@bobjohnsonconsulting.com or 248-766-6425.




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